Home News & Opinion Chris Arning

Chris Arning

Opinion
Author image
Chris Arning
The risks and rewards of humour in COVID-19
29 May 2020 • Humour hasn’t been the first option for most brands approaching their communications at this time, but Chris Arning suggests that humour effectively executed can yield great rewards.
About Chris Arning

Chris Arning is a semiotician, part time stand up. His recent semiotic analysis for the BBC resulted in fresh humour insight, and sparked the commissioning of new BBC Sounds podcasts.